Posted on July 13, 2014
Today is a very big day for everyone out there that loves football: the FIFA World Cup final between Germany and Argentina.
As we worked on a video production for the release of the adidas Brazuca with Superson and adidas, we’d like to share this quick intro clip from the video, featuring the now famous Brazuca matchball, and freestyle footballer Alexander Wessberg.
Countdown begins: 9 hours to kickoff!
What’s your prediction?
Posted on June 11, 2014
The past weekend was probably one of our busiest weekends to date. We had an extremely tight shooting schedule, filming both the Helsinki Half Marathon and the Samba Carnaval, both with Superson and adidas.
We were expecting for HHM 2014 to be more hectic than it was, however filming it was probably one of funnest shoots to date. What began on paper as a shoot with 6 locations over 2 days became a 20km bike ride all over Helsinki, with one of the best parts being when we made it to Arabianranta (pictured above) to shoot the adidas cheerleaders, and refueling station.
A friendly tip to you all: a bicycle is a great alternative for a dolly, if you’re working on budget, and are shooting footage where you need to follow people or objects.
After finishing our HHM shoot at 1pm, we had a quick bike to our office, captured footage and stills, ate a power bar, and headed back out to start our next shoot at 2pm. This time we were shooting the Samba Carnaval, however adidas had planned a special surprise as a kind of homage to the starting World Cup in Brazil, and we were actually shooting Alexander Wessberg / FreestyleSander and the Helsinki based football team HJK’s juniors. They participated in the Samba Carnaval doing freestyle football tricks all throughout the centre of Helsinki, were thousands of people were in attendance.
Posted on June 3, 2014
Two weeks ago we shot the Naisten Kymppi in Helsinki with Superson and adidas.
The Finnish #adidasheimo (adidas tribe) was there to run the 10k!
The finish line saw a lot of final sprints happening!
This coming weekend we’ll be shooting the Helsinki Half Marathon with Superson and adidas, and we’ll also be shooting the Helsinki Samba Carnaval, where adidas have a special surprise planned for everyone watching!
Posted on May 22, 2014
We’ve been adapting to life in Milan for the past month. Trying to make new relationships while maintaining old ones is more work than you’d think, however the Milanese aperitivo culture makes it all quite enjoyable; food, cocktails and painless mingling!
We also woke up to our new Canon 5d Mark III being delivered today – next up the Canon 16-35mm f2.8 L II lens, trying to find it at an appropriate price somewhere.
Posted on April 13, 2014
We had a seriously exciting Thursday on the 10th of April shooting the adidas ZX Flux launch in Helsinki – that’s what we get for working with awesome companies like Superson, right?
A lot of cool stuff was going on at the launch, courtesy of adidas. There was an open bar that served amazing Dark Mojitos (I’m a creative so drinking on the job doesn’t hurt), some really cool food all in the form of some futuristic rolls, the amazing dance group Flow Mo Crew, and last but not least, Sini Sabotage performed live. Obviously they also launched the new ZX Flux, and had a wall with five really cool colourways to show, and we we’re there to shoot the party, and hang out with the celebrities, bloggers and some adidas Skateboarding athletes; definitely not a bad Thursday.
Yesterday was spent at the editing bay, and the video is done and we’re trying to work with our clients to get it out as soon as possible, of course they have to OK it first!
Here’s a sneak peek from our editing bay, taken from Sini Sabotage’s live performance:
Since I know I’d be interested in the technical stuff behind the shot, here’s my specs:
- Canon 5D Mark III
– Canon 16-35mm f2.8 L
– Rode VideoMic Rycote
– Manfrotto Neotec monopod with fluidhead
A few words about the setup:
We shot everything at 1080p 24fps, and edited the footage on Final Cut Pro X.
Concerning our equipment – I think it was a great setup, I’d never used the 16-35mm before, and it’s always been a lens I’ve wanted to buy, so naturally, getting to use it was very exciting. Everything about the Canon 16-35mm lens was awesome – the only thing I’d change is the focus, to make it a little less sensitive and thus better/easier for video when using manual focus (it is understandably a still lens though). Together with the Canon 5d the lens worked well, and was a perfect setup to use on location at an event held in a small space like Showroom Helsinki.
The still grabs here are all unprocessed/raw footage from the event, and they really speak to how powerful of a camera the Canon 5d mark III is in terms of video, and also about how good everything looks through the 16-35mm lens. When we captured the footage and started working on the full video, we were surprised by the realization that 80% of our shots didn’t need any real colour correction – now this is both thanks to being able to use a really versatile and high-quality setup, and to correct exposure during shooting.
To conclude this little rant: the Canon 5d is a beast of a full-frame camera, and the 16-35mm 2.8 L is a super good wide angle lens.